fifideluxe – Fashion Blog by Fiona Edwards Bassingthwaighte

Hi everyone,

Thanks for stopping by and visiting my personal style blog!

I have often described myself as wearing many fashion hats… so if you’re wondering what I actually do, here is a little bit about me.

Fifideluxe was created as a personal style blog in 2013 featuring outfits I love to wear and how I like to put things together.   Now as a busy mum of three I’m sharing more ways to be stylish as a woman whilst managing the hectic lives we live. offers comprehensive ideas and takes of current fashion trends – we can all be super stylish!

Our main business is Edwards Imports.   We import and distribute top international brands and supply boutiques and department stores around Australia and New Zealand.   Some of the brands we represent include J Brand, Frame Denim, Equipment, L’Agence, American Vintage, Joie, Free People, Hunky Dory and Enza Costa to name a few.   We handle all production, brand management and PR in house with a great team of fashion enthusiasts behind us.   My mum, Janine Edwards is the brains behind the business and is the most amazing and dynamic woman I know.   She is my inspiration.

We also have a few of our own stores which I have listed below.   Please check out the websites or pop into one of our stores to say hi!

Fashion Blog: (@fifideluxeblog)
Wholesale & Distribution: (@edwardsimports)
Come As You Are (@comeasyouare_boutique)
Come As You Are (@comeasyouare_bondi)
Come As You Are Main (@comeasyouare_mainbeach)
Janine Edwards Boutique Pacific (@janineedwardsboutique)
Janine Edwards Boutique Main (@janineedwardsboutique)
Online Store – (@janineedwardsboutique)

My husband Andrew and I have three beautiful children Addison, Jack and Raffaelle.   As you can imagine, life is pretty hectic juggling work, a family and a fashion blog but I wouldn’t have it any other way.   I really hope you enjoy my outfit posts, style ideas and can get an insight into my daily life through instagram @fifideluxeblog.   My posts are truly a reflection of me and the things I love.

Love to all,

Fiona xx