We had a gorgeous breakfast workshop at our Edwards Imports showroom this week to introduce the amazing Spiritual Gangster label to our brand managers, key retail stylists and their top customers, and local active lifestyle enthusiasts. We are so excited to welcome this amazing brand to our company and feel it’s such a great fit to compliment all our premium high fashion brands in Australia.
The 2nd annual Brickworks Centre’s Inside Out Festival certainly had something for everyone. Even I, a dedicated Ferry Road Market local discovered so much more the complex had to offer. We started wandering through the gorgeous little balloon filled lane ways bopping to uber cool beats which really got me in the mood…
The table was set beautifully for the 2016 Pacific Fair stylist lunch. We sat under a sheer silk canopy on a perfectly cloudy day, under fairy tale floral pendants, mingling with some of the state’s top stylists. Definitely my glass of champagne!
It was so lovely to be a part of the Pacific Fair Autumn Winter 15 presentation and blogger breakfast last month. It was great to meet some of Queensland’s premier fashion bloggers and Sara Donaldson of Harper and Harley. We enjoyed a delightful breakfast, new season fashion and a special perfume masterclass by Samantha Taylor of the Powder Room. We mixed our own potion and created a scent that resinated with us. Super fun!
I’m so excited for Pacific Fair to be completed, it’s under going a complete make over with some amazing stores going in including the major mono brands. Can’t wait! We have decided to keep our Janine Edwards store at Marina Mirage however. It’s such a magnificent shopping precinct and we were one of the first retailers to open there over twenty years ago. That’s pretty special.
We have recently taken our PR in house at Edwards Imports and we had the 2015 Media Showings in our Sydney showroom last week. We presented a selection of our main brands J Brand, Equipment, Frame Denim, Hunky Dory, Rialto Jean Project, Joie Clothing, Free People, American Vintage, Odd Molly and Enza Costa. Fashion editors, online media, stylists, influencers and a special blogger fitting afternoon had the showroom packed.
We nibbled on organic raw treats by Bondi eatery Earth to Table and flowers by Holly Hipwell from The Flower Drum. Oh, and I definitely think the award goes to us for the best goodie bags. American Vintage scented candle and garment bag, Equipment leather pouchette, J Brand knit turtle neck scarf all in a Joie Tote. Yes please!
I hope you enjoy a few images from our showroom set up…