Surprise, surprise… We’ve opened up another store! With Edwards Imports and a collection of boutiques in Sydney and Melbourne, you’d think mum would slow down by now…but the girls plant a little seed and the idea takes off! Our latest Janine Edwards dubbed the “legacy store,” is located in the epic new Pacific Fair Shopping Centre. Showcasing many of our wholesale brands plus a few more, this boutique encapsulates everything she loves and more. Not to mention the sleek fit out, eclectic furniture, textured floor and walls, which make a perfect backdrop for my endless content creation!
It’s the first time we have opened up a store in a major centre and the energy is electric. It’s great to be a part of this wonderful new shopping hub on the Gold Coast. I dare say, with all the top stores and mono brands, we won’t need to go anywhere else.
And of course we couldn’t do any of this without the amazing team we have behind us. Our girls are just the best! Hope you enjoy some images of our opening morning, we just had to have a glass of bubbles to celebrate… xx