mercedes benz fashion week australia, 2018

a whirlwind of a show!



Was the coolest FRAME faux fur green jacket (in store August 2018) with FRAME Letter Tee, FRAME Le High Straight leg jeans and buckle belt.   I Paired it with a Heron Preston X OFF WHITE Collaboration Tote bag, Chanel sunglasses and some new white ADIDAS trainers.


Some epic lemon MIH high waisted crop jeans tied back to the MIH floral dress (Outfit in store August 2018) a ZOE KARSSEN tee with HUNKY DORY Faux Fur coat (available in store August 2018) and MIMCO cross body bag (available in store).

Pictured with Ashley Schuberg of @miss_gunner and Yvette Hardy from @fashionevolve.   Image capture by Wesley Tan @itswestan.

Girl Gang!   There is nothing better than catching up with a bunch of bloggers that are fashion obsessed as you are!   This is the best part of Fashion Week for me.   I also love how our outfits clash in the best of ways creating such awesome content to share!

Pictured with Jo Hombsch @johombsch, Ash from @miss_gunner and Yvette from @fashionevolve.


Fully fledged FRAME with new season tartan shirt and coat (in store August 2018), stripe tee and FRAME Le Skinny De Jeanne Flounce Jean, Zara kitten heels and Jimmy Choo sunglasses.

Pictured with the lovely Violet Grace Atkinson @violet_grace who is also from the Gold Coast.  Image capture by Taylor Kezia @taylorkezia.


Ulla Johnson dress with MIH Shirt Dress (Both instore @janineedwardsboutique and @comeasyouare_boutique) with Hunky Dory coat (In store August 2018).   Chloe Mini Faye bag in Motty Grey, Chloe sunglasses and Stella McCartney Trainers.

Pictured with Violet and Yvette.


It was short and sweet this year spending only a few days at the Carriageworks and attending some gorgeous shows including Alice McCall, Thurley, Anna Quan, We Are Kindred, Blair Archibald, Hansel & Gretel and Next Gen.

My partner in crime, Yvette and I always have the best time and make the most of our time in Sydney.   For two Gold Coast fashion obsessed mummas, we sure know how to have fun and live the dream in the short time we have a way from our young families and busy lives.   I think we do a pretty good job!   We managed to catch up with some of our gorgeous Fashion Blogger friends from all over Australia.   It’s always great to talk shop with everyone and share the highs and lows of being involved in the fashion influencer industry.

We had lunch at The Grounds of Alexandria with the beautiful @mypetitedillema who is such a talented content creator and also is expecting twins in a month!   Check out her Instagram, you wont be disappointed!

The Grounds are the most divine market style establishment in the middle of Sydney offering a diverse selection of  eateries, a florist and beautiful unexpected maze like gardens to explore.   My favourite resident is Kevin Bacon who is none other than a 100kg pig!   He is absolutely awesome!   Not something you see everyday in Sydney.

I visited our new Edwards Imports Sydney showroom in Surry Hills to touch base with the girls.   We recently moved to a more sizeable  space to accommodate our large sample collections.   Our vision was to emulate a New York style loft as we always love buying there.

Of course I also visited our beautiful store Come As You Are in Paddington.   I am so lucky to be involved in such an incredible fashion business created by my mum, Janine Edwards.   Our brands are just the best in the world!

Until next year, Fashion Week!


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