fifideluxe – Fashion Blog by Fiona Edwards Bassingthwaighte

Hi everyone,

Thanks for stopping by and visiting my fashion & lifestyle blog!

I have often described myself as wearing many fashion hats… so if you’re wondering what I actually do,
here is a little bit about me.

Fifideluxe was created as a personal style blog in 2013 featuring outfits I love to wear and how I like to put things together.   Now as a busy mum of three I’m sharing more ways to be stylish as a woman whilst managing the hectic lives we live. offers comprehensive outfit inspiration, an achievable take on fashion trends and styling tips for super busy women – we can all be stylish!

The categories of my blog are:

Outfits – Where I load up all the outfits I style and love to wear
Trends to Try – Covering the latest trends with easy ways to pull them off
How To – Lots of great “How to” ideas
Fashion & Beauty – Any news and product reviews
Styling Tips – How to style it up!
Kids Style  – Outfits on my kids
Mumma Style – Outfits I wear when I’m being a mumma
Blogging Banter – All my blogging notes as I navigate my way through this fascinating digital world!
My Life – Family gatherings, Christenings, Baby Showers, you name it…
Events & Eats – Covering events and places to dine
Travel – Places I’ve stayed and loved!

Our main business is Edwards Imports.   We distribute top international brands into Australia and New Zealand including J Brand, Frame Denim, Equipment, L’Agence, American Vintage, Joie, Free People, Hunky Dory and Enza Costa to name a few.   We handle all production, brand management and PR in house with a great team of fashion enthusiasts behind us.   My mum, Janine Edwards is the brains behind the business and is the most amazing and dynamic woman I know.   She is my inspiration.

We also have a few of our own stores which I have listed below.   Please check out the websites or pop into one of our stores to say hi!

Fashion Blog: (@fifideluxeblog)
Wholesale & Distribution: (@edwardsimports)
Online Store – (@janineedwardsboutique)
Janine Edwards Boutique Pacific (@janineedwardsboutique)
Janine Edwards Boutique Main (@janineedwardsboutique)
Come As You Are (@comeasyouare_boutique)
Come As You Are (@comeasyouare_bondi)
Come As You Are Main (@comeasyouare_mainbeach)

My husband Andrew and I have three beautiful children Addison, Jack and Raffaelle.   As you can imagine, life is pretty hectic juggling work, a family and a fashion blog but I wouldn’t have it any other way.   I really hope you enjoy my outfit posts, style ideas and can get an insight into my daily life through instagram @fifideluxeblog.   My posts are truly a reflection of me and the things I love.

Love to all,

Fiona xx