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mercedes benz fashion festival

The Mercedes Benz Fashion Festival is Queensland’s premium fashion event, showcasing some of the best national, local and up and coming designers that our country has to offer. It’s such a great week full of exciting events that really drives the retail industry by offering current in store collections and presenting them after the shows in a unique “shop the rack” scenario.

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my MBFWA 2017 experience

Mercedes Benz Fashion Week Australia was everything I imagined and more! It was so much fun to attend as a Blogger this year, really immerse myself in the week and soak up all the action. My posse and I were all a tad excited and we just had the best time ever!

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Our in store denim workshop

We welcomed new and loyal customers with top local stylists to our Denim Workshop at Janine Edwards Boutique Pacific Fair last Thursday for champagne, macaroons and big chats on the latest trend in jeans currently sweeping the fashion world. There is a pivotal shift happening in key silhouettes and we want to keep our customers in the know with exactly what’s happening. Fresh from our premium denim conferences in the US, we are armed with the latest!

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mbfwa 2017 – day 4

Ginger & Smart was definitely one of my favourite shows of the week. The collection was so cohesive, a truly beautiful and complete story from start to finish. Unique textures like sheer mesh, cut out tissue paper like silk circles and striking prints all worked together to create a visually stunning and harmonious offering. OMG it was amazing.

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mbfwa 2017 – day 3

Good morning Sydney! What a day for the Katama by Garrett Neff show which was located offsite at the Andrew Boy Charlton Pool, overlooking Woolloomooloo Harbour with a mind blowing backdrop of enormous military ships and perfect blue skies.

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